Our continuing look at all the cool gear from the ’07 SEMA show.

Mastershift
Formula 1 hits the streets with this cool race car–style electronic paddle shifter from MasterShift [(888) 658-2727; www.mastershift.com]. It retrofits to any ’Stang’s automatic transmission (trans mods aren’t required) and stock or aftermarket steering wheel. It allows fast-paced enthusiasts to up- and downshift their way through spirited jaunts with their hands firmly stuck to the wheel.