If you just can't get enough Carroll Shelby, now you can have all you can eat. That's right. Mr. Shelby is rolling out a high-performance line of signature foods. Peep the official words and linkage after the jump...

Carroll Shelby, chairman and founder of Carroll Shelby International Inc. (CSBI.PK), has formed a company to produce and sell food items under the “Shelby Signature Foods” name.  The company will focus on healthy comfort foods, as well as regional specialties such as salad dressing mixes, cornbread, salsa, and fried chicken batter mix. 
 
“I’ve always loved to cook and people really seem to enjoy my creations,” said Mr. Shelby.  “Shelby Signature Foods gives me a chance to have fun in the food business again by feeding the demand for my recipes, while also raising some money for my charitable foundations.”
 
One of America’s greatest race car drivers, Carroll Shelby dominated sports car racing in the mid-1950s.  Sports Illustrated named him “Driver of the Year” twice.  His crowning achievement as a driver came when he won the 24 hours of Le Mans in 1959. 

 

When he retired from racing, Shelby began a new chapter in his storied career.  In 1962, he forged a relationship with Ford Motor Company and founded Shelby American to create the legendary Cobra sports car and Shelby Mustangs.  Today his company, Shelby Automobiles, leads the pack of performance vehicle manufacturers worldwide. 

 

Though most recognized for his automotive exploits, Mr. Shelby has been very influential in the food industry for years.  He was involved with creating the first World Chili cook-offs in Terlingua, Texas during 1968.  That led Shelby in 1969 to create the “Carroll Shelby Chili” mix, which he sold in 1986. 
 
He also helped start the “Chili’s” restaurant chain with Larry Lavine in 1975.  Shelby was involved in choosing the menu and designing the restaurants.  Many of them feature décor from the Terlingua Chili Cook-offs that Shelby helped create.
 
Recently, Carroll Shelby and Guy Fieri cooked together for the public at the 2008 SEMA show in Las Vegas at the Shelby booth.  Later that evening, Guy and Carroll collaborated on a meal for a small group of dignitaries, friends and media in the Shelby Corner Café at the Shelby factory near the Las Vegas Motor Speedway. 
 
Many of the food products will be served at the Shelby Corner Café before they roll out to retail outlets.  Mr. Shelby’s team is working with a private label company to develop, produce and distribute the product lines. 
 
“With our popular brand, successful culinary history and charitable focus, Shelby Signature Foods has attracted the attention of a major private label group,” said Mr. Shelby.  “Our goal is for Shelby Signature Foods to be on grocery stores shelves and possibly offered in restaurants nationwide by the end of 2009.”