In this tumultuous, yet interactive age, everyone is looking for that competitive edge. Social networking sites present a “free” alternative for manufacturers and mail-order houses to maintain face-time in front of performance enthusiasts. Check out the PR on the latest mail-order house to take the interactive plunge after the jump…  

TALLMADGE, OHIO—Summit Racing Equipment, the world’s largest direct mail and Internet supplier of automotive performance parts, has further strengthened its commitment to the hot rod enthusiast community by launching social networking pages on Twitter, Facebook, and Hub Garage.
“High performance enthusiasts are part of a big online community,” Jeff Winters, Summit Racing Equipment Chief Marketing Officer, said. “Our presence on Twitter, Facebook, and Hub Garage gives us another outlet to interact with this community and gives hot rodders, racers, and off-roaders another place to connect with fellow enthusiasts.”
Summit Racing’s Twitter account allows the company to share news and information with the website’s estimated four- to five-million users. By using the site’s micro-blogs, or “tweets”, Summit Racing will provide the most up-to-date information on special offers, new products, motorsports news and results, and other interesting facts related to the high performance industry.
The Summit Racing Facebook page provides car and racing enthusiasts a central place to connect, interact, and get updates on special offers, new products, industry news, motorsports teams, events, and more. In addition, Summit Racing will post photo albums of project cars, events, and races; high performance-related videos; and links to automotive technical and feature stories.
Summit Racing also has a “garage” on Hub Garage, a social networking site exclusively for car enthusiasts. Through this site, Summit Racing will have a more targeted interaction with other hot rodders. The Summit Racing garage will include blog entries, videos, project vehicle photos, event information, and more.
“Whether they like the quick, concise format of Twitter, the photo and video capability of Facebook, or the more hot rod-oriented atmosphere of Hub Garage, automotive and racing enthusiasts can stay up-to-date with Summit Racing on the site of their choice,” Winters said.
Performance enthusiasts can visit Summit Racing Equipment’s social networking pages by following these links:
Hub Garage:  http://www.hubgarage.com/mygarage/summitracing
Twitter:  http://twitter.com/SummitRacing
Facebook: http://www.facebook.com/home.php#/pages/Summit-Racing-Equipment/75682783844
Established in 1968, Summit Racing Equipment is the leading high performance parts and accessories company. Summit Racing offers the largest selection, lowest prices, and best customer service in the high performance industry via catalogs, Internet, and Retail Super Stores. The company is headquartered in Tallmadge, Ohio with retail locations in Tallmadge, Ohio; Sparks, Nevada; and McDonough, Georgia.