(MILWAUKEE) – OPTIMA® Batteries today announced the addition of a new, street car racing TV series titled OPTIMA’s Search for the Ultimate Street Car. The two episode series is intended to air on the SPEED™ channel beginning in fall of 2012, and will capture participants from the OPTIMA Faceoff at the HOT ROD Power Tour and the OPTIMA Faceoff at Road America asthey compete to win the coveted “Spirit of the Event” award that will allow them an automatic entry to the fifth annual OPTIMA Ultimate Street Car Invitational.
Registration is still open for both events and those interested in participating should visit www.optimainvitational.com to download and submit an entry form. Spots are limited and will be awarded based on a first come, first serve basis. The OPTIMA Faceoff at HOT ROD Power Tour is scheduled to take place Friday, June 8 – Saturday, June 9 at QuikTrip Park in Grand Prairie, Texas and Eagle Canyon Raceway in Decatur, Texas respectively. Meanwhile, the OPTIMA Faceoff at Road America is Friday, June 22 – Sunday, June 24 in Elkhart Lake, Wisconsin.
“The new TV series will give us an opportunity to share some of the driver’s unique backgrounds and experiences,” said Cam Douglass, director of product development and marketing for OPTIMA Batteries. “It will also include dramatic race footage from each event and give our viewers a chance to really get to know the competitors throughout the year.”
In addition to the new TV series OPTIMAwill continue to produce its annual OPTIMA Ultimate Street Car Invitational TV Special that is tentatively scheduled to air within early 2013.
The new TV series has also inspired some new sponsors to sign-on to the widely covered event. Newcomers this year include presenting sponsor Royal Purple and featured sponsor Lingenfelter Performance Engineering.
A complete list of sponsors for the 2012 OPTIMA Ultimate Street Car Invitational and OPTIMA Faceoff at HOT ROD PowerTour include presenting sponsors K&N Filters and Royal Purple; race event sponsors BFGoodrich, RideTech, Wilwood Disc Brakes, Lingenfelter Performance Engineering and Detroit Speed and Engineering; and associate sponsors MagnaFlow and Roadster Shop. OPTIMA Faceoff at Road America sponsors include all of the above with the exception of K&N Filters.
For more information on the OPTIMA Ultimate Street Car franchise including event dates, schedules, official rules and its new charitable Build-A-Bike program, please visit www.optimainvitational.com and www.optimabuildabike.com.
About OPTIMA® Batteries
OPTIMA® YellowTop®, RedTop® and BlueTop® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIXPACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.
OPTIMA Batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI - News) is the global leader that brings ingenuity to the placeswhere people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of more than 150,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.